Karim Salim » – Karim Salim

Belata milk packaging

admin — Thu, 03 Nov 2011 12:56:12 +0000

Packaging design for the new milk and yoghurt brand “Belata”. The project is still being developed, but the first products are expected to hit the market soon.”

agency: Kreativa New Formula
client: Naturavita
creative direction / art direction / design: Karim Salim
illustration: Marina Knezevic
year: 2011

HomeMade Company – Website

admin — Wed, 31 Aug 2011 23:56:59 +0000

Best Belgrade’s cakes and ice creams deserve at least equally delightful web presentation. What seemed as an elegant, lighthearted and simple flash project, packed with beautiful images of all imaginable sweet temptations, turned out to be a challenging task for web development and programing. The animated Christmas greeting card was just an introduction to the following months of arduous work that finally brought us the web site: www.hmc.rs. Scroll down for web site thumbnails.

client: HomeMade Company
creative direction/art direction: Dejan Bojovic
art direction/design/web development: Karim Salim
web programming: Oliver Stankovic
year: 2011

Nutriplus Packaging

admin — Mon, 29 Aug 2011 01:06:47 +0000

Design for new packaging, product leaflets and a calendar.

client: Novimix / 100 Posto
creative direction / art direction / design: Karim Salim
illustration: Marina Knezevic
year: 2011

Indian Masala #2

admin — Sat, 23 Jul 2011 01:05:49 +0000

Selection of photos from my recent trip to India. Places include: Jaipur (Monkey temple, Jal Mahal, Amber Fort, Jantar Mantar, Hawa Mahal, Albert Hall, Pink City), Jodhpur (Mehrangarh Fort, Jaswant Thada) and Pushkar (Saraswati temple).

Canon EOS 450D with Tokina AF 11-16mm f/2.8 AT-X Pro DX, Canon EF-S 18-55mm f/3.5-5.6 IS, Canon EF 50mm f/1.8 II and Canon EF-S 55-250mm f/4-5.6 IS; Canon SX100 and Motorola Defy.

Indian Masala #3

admin — Sat, 23 Jul 2011 01:05:19 +0000

Selection of photos from my recent trip to India. Places include: Goa, Delhi (Qutb Minar, Humayun’s Tomb, Baha’i House, Feroze Shah Kotla, Red Fort) and Agra (Taj Mahal, Sikandra).

Canon EOS 450D with Tokina AF 11-16mm f/2.8 AT-X Pro DX, Canon EF-S 18-55mm f/3.5-5.6 IS, Canon EF 50mm f/1.8 II and Canon EF-S 55-250mm f/4-5.6 IS; Canon SX100 and Motorola Defy.

“Residence” Visual Identity

admin — Sat, 23 Jul 2011 01:05:00 +0000

“Residence” is a real-estate agency focusing on premium real estate in Belgrade and the SEE region, as well as assisting clients, mostly foreigners, in adjusting to the new environment. The task started with the logo design, covered all the essential stationary, and extended to designing web site www.residence.rs, brochures and other materials.

client: Residence
creative direction / art direction / design: Karim Salim
web implementation: Marko Kecman
year: 2010

Direct Group Print Materials

admin — Sat, 23 Jul 2011 01:04:21 +0000

Simple and elegant brochure for Direct Group. Dimensions 24x24cm, 32 pages with two double spread folded pages. Two types of invitations.

client: Direct Group
agency: Leo Burnett
creative direction/art direction: Karim Salim
design: Karim Salim, Nikola Cvetkovic
year: 2009

Telenor ‘Click a Million’ Campaign

admin — Sat, 23 Jul 2011 01:03:34 +0000

Campaign for the launch of Telenor mobile internet. The idea was to show that it is the internet that you can take anywhere and do anything. Literally. And we asked people to show us what they can do with it. We only had to give them ‘a hand’ and set the prize. The rest was history.

UEPS 2008
Gold for Telenor “Klikni milion”

All of five TV commercial produced for this campaign were done in do-it-yourself spirit: five painstaking days in studio, 40 gigabytes of individual shots, couple kilos of Lego, many kitchen accessories, a box full of fake bills were all ingredients of these stop-motion animated videos.

Main TV commercial 30s

Short TV teaser commercials 7s

Ambient media (proposals), teaser posters, print ads, storyboard and photo shoot.

Campaign Web Portal

agency: Leo Burnett
client: Telenor
creative direction/art direction: Karim Salim
copywrite: Bojan Tanaskovic
design: Karim Salim, Nikola Cvetkovic
director: Karim Salim
photography: Andreja Leko
video postproduction: Bogdan Marjanovic
music: Dobrica Visnjic
year: 2008

Roman Holiday

admin — Sat, 23 Jul 2011 01:02:54 +0000

Selection of photos from the eternal city, Rome.

2007 REFOTO Magazine
3rd Award for best photography

Canon EOS 300D with Canon EF-S 18-55mm f/3.5-5.6, Sigma, Sigma AF 55-200mm f/4-5.6 DC and a set of Promaster circular polarizer filters.
year: 2007

Telenor Genex Megaposter

admin — Sat, 23 Jul 2011 01:01:24 +0000

A fitting way for a brave new advertiser to proclaim its existence. Since Telenor’s launch in 2006 a strong effort has been made to push the boundaries at every level of advertising. Using a 20 x 60m poster was definitively a way to go. Since its first posting at the end of 2006, till this date, the Genex tower megaposter is the largest outdoor advertising space in Serbia. But, to my infinite satisfaction, the client was willing to accept rather unusual solution – an illusional artwork inspired by the works of Rene Magritte and Giorgio de Chirico. Its visal trickery combined with immense size surely made it one of the temporary landmarks of Belgrade. During the next two years, two additional megaposters were created, one inspired by the works of Anish Kapoor and M.C. Escher, and the last one (on the western side of the tower) featuring the photography of Belgrade fortress taken from the same direction, and providing a new meaning to the tower’s nickname “The western gate of Belgrade”.

GOLDEN DRUM 2007 (finalist)
Telenor Launch campaign

UEPS 2007
Bronze for Telenor “Doors” Outdoor

2007 DIZAJN ZONA
Annual Awards Best outdoor Telenor “Doors” (Genex)

agency: Leo Burnett
client: Telenor
creative direction: Dejan Bojovic, Anja Radulovic, Karim Salim
art direction: Karim Salim
copywrite: Bojan Tanaskovic
design: Karim Salim, Nikola Cvetkovic, Goran Pejcic
photography: Karim Salim, Aleksandar Kujucev
year: 2006-8