Simple and elegant brochure for Direct Group. Dimensions 24x24cm, 32 pages with two double spread folded pages. Two types of invitations. client: Direct Group agency: Leo Burnett creative direction/art direction: Karim Salim design: Karim Salim, Nikola Cvetkovic year: 2009
An idea of a dynamic, Lego-like logo, changing its appearence each time it was presented, was very progressive for a state agency in 2001. But it was exactly what they accepted, to our huge surprise. The task was to present endless opportunities that one might have if invested in privatization. The campaign’s slogan was “Thousand …