Simple and elegant brochure for Direct Group. Dimensions 24x24cm, 32 pages with two double spread folded pages. Two types of invitations. client: Direct Group agency: Leo Burnett creative direction/art direction: Karim Salim design: Karim Salim, Nikola Cvetkovic year: 2009
A fitting way for a brave new advertiser to proclaim its existence. Since Telenor’s launch in 2006 a strong effort has been made to push the boundaries at every level of advertising. Using a 20 x 60m poster was definitively a way to go. Since its first posting at the end of 2006, till this …
An idea of a dynamic, Lego-like logo, changing its appearence each time it was presented, was very progressive for a state agency in 2001. But it was exactly what they accepted, to our huge surprise. The task was to present endless opportunities that one might have if invested in privatization. The campaign’s slogan was “Thousand …