Karim’s CV

Karim Salim (born 1974 in Belgrade, Serbia) is a creative director with extensive experience gained while working in large advertising agencies mostly on multinational telco, beverage, tobacco, IT and financial clients. Throughout 12 years led different creative teams through the process of creating many brand identities and award winning campaigns.



Creative and art direction, brand creation, integrated campaigns, visual identities, web design and development, graphic arts, packaging, industrial, interior design and photography.



Karim Salim Creative Studio, Founder

February 2011 – Present

Founded an independent studio aimed at top level creative achievements coupled with low levels of stress.

FCB Afirma, Digital Creative Director

2012 – Present

Supporting the agency team in facing the growing challenges of the 21st century digital communications. Bridging the gap between creativity and technology, strategy and novelty, analog demands and digital solutions.

Kreativa New Formula, Associate Creative Director

September 2010 – February 2011

Involved in all agency’s creative activities, most notably for Societe Generale, VW, Audi and Seat. Led the creative team that won the Fest 2011 contest.

Leo Burnett, Associate Creative Director

August 2009 – June 2010

In charge for the creative team whose primary goal was to handle all above-the-line communication (TV commercials, magazines, newspapers, billboards, etc) for one of the largest Serbian advertisers – Telenor.

Leo Burnett, Senior Art Director

November 2001 – July 2009

Responsible for creation of numerous advertising campaigns and other communication for clients such as Nectar, Weifert, Western Union, Banca Intesa or Doncafé.

Leo Burnett, Creative Group Head

2003 – 2005

Leader of the creative group that managed all Marlboro, L&M, Parliament and Philip Morris corporate activities. The team was a regional creative hub covering Serbia, Croatia, Slovenia, Macedonia and Albania.

ReUnited Network, Art Director

September 1999 – June 2001

Initiated creative team that stood behind all Davidoff and West communication. Created concept, brand name and identity of Microsoft’s most important Serbian brand: “Sinergija”.



Academy of Arts, University of Belgrade,  MA, Fine Arts

1994 – 1999

Faculty of Mathematics, University of Belgrade,  Computer Sciences

1992 – 1993

Mathematical High School, Belgrade,  Computer Programming

1988 – 1992



Sloboda za zivotinje




The Night of the Adeaters

The Best TV Commercial in Serbia 2012: “The Cups” Grand Kafa

GOLDEN DRUM 2007, 2008 (finalist)

Telenor Launch campaign

Telenor “333” campaign

Intercontinental CUP AWARDS 2007

Telenor Launch campaign


“Sloboda za zivotinje” print ads

UEPS 2006, 2007, 2008, 2012

Gold for Grand Kafa “The Cups” TV Commercial

Gold  for Telenor  Launch

Bronze for Telenor “Doors” Outdoor

Gold for Telenor “Klikni milion”

2008 TABOO “Power of Creativity”

TVC of the year for Telenor “333”

2007 REFOTO Magazine

3rd Award for best photography