Karim Salim (born 1974 in Belgrade, Serbia) is a creative director with extensive experience gained while working in large advertising agencies mostly on multinational telco, beverage, tobacco, IT and financial clients. Throughout 12 years led different creative teams through the process of creating many brand identities and award winning campaigns.
Creative and art direction, brand creation, integrated campaigns, visual identities, web design and development, graphic arts, packaging, industrial, interior design and photography.
Karim Salim Creative Studio, Founder
February 2011 – Present
Founded an independent studio aimed at top level creative achievements coupled with low levels of stress.
FCB Afirma, Digital Creative Director
2012 – Present
Supporting the agency team in facing the growing challenges of the 21st century digital communications. Bridging the gap between creativity and technology, strategy and novelty, analog demands and digital solutions.
Kreativa New Formula, Associate Creative Director
September 2010 – February 2011
Involved in all agency’s creative activities, most notably for Societe Generale, VW, Audi and Seat. Led the creative team that won the Fest 2011 contest.
Leo Burnett, Associate Creative Director
August 2009 – June 2010
In charge for the creative team whose primary goal was to handle all above-the-line communication (TV commercials, magazines, newspapers, billboards, etc) for one of the largest Serbian advertisers – Telenor.
Leo Burnett, Senior Art Director
November 2001 – July 2009
Responsible for creation of numerous advertising campaigns and other communication for clients such as Nectar, Weifert, Western Union, Banca Intesa or Doncafé.
Leo Burnett, Creative Group Head
2003 – 2005
Leader of the creative group that managed all Marlboro, L&M, Parliament and Philip Morris corporate activities. The team was a regional creative hub covering Serbia, Croatia, Slovenia, Macedonia and Albania.
ReUnited Network, Art Director
September 1999 – June 2001
Initiated creative team that stood behind all Davidoff and West communication. Created concept, brand name and identity of Microsoft’s most important Serbian brand: “Sinergija”.
Academy of Arts, University of Belgrade, MA, Fine Arts
1994 – 1999
Faculty of Mathematics, University of Belgrade, Computer Sciences
1992 – 1993
Mathematical High School, Belgrade, Computer Programming
1988 – 1992
GROUPS AND ASSOCIATIONS:
Sloboda za zivotinje
The Night of the Adeaters
The Best TV Commercial in Serbia 2012: “The Cups” Grand Kafa
GOLDEN DRUM 2007, 2008 (finalist)
Telenor Launch campaign
Telenor “333” campaign
Intercontinental CUP AWARDS 2007
Telenor Launch campaign
GOLDEN ROOSTER 2005
“Sloboda za zivotinje” print ads
UEPS 2006, 2007, 2008, 2012
Gold for Grand Kafa “The Cups” TV Commercial
Gold for Telenor Launch
Bronze for Telenor “Doors” Outdoor
Gold for Telenor “Klikni milion”
2008 TABOO “Power of Creativity”
TVC of the year for Telenor “333”
2007 REFOTO Magazine
3rd Award for best photography